Cecile Thirion
About Cecile Thirion
Cecile Thirion serves as the VP of Marketing North America at Planisware and has held various marketing leadership roles across multiple organizations. With a Master's degree in Marketing and International Business from ICN Business School, she has extensive experience in enhancing customer experience and driving marketing efficiency.
Work at Planisware
Cecile Thirion serves as the VP of Marketing NA at Planisware, a position she has held since 2022. In this role, she has focused on enhancing marketing strategies and improving customer engagement. Thirion organized an annual user conference that attracted over 500 attendees, both in-person and digitally, achieving a customer satisfaction score of 4.5 out of 5. She also launched the customer marketing function, which emphasizes customer experience and oversees the Planisware Online Community with more than 2,700 members. Her leadership contributed to Planisware being recognized as a Strategic Portfolio Management Leader in The Forrester’s Wave Q1 2022 and a Leader in the 2022 Gartner Magic Quadrant.
Current Roles and Advisory Positions
In addition to her role at Planisware, Cecile Thirion is actively involved in several advisory positions. Since 2020, she has served as an Advisor at Qwasar, providing insights and guidance in marketing strategies. She also holds an advisory role at Procuros since 2021. Furthermore, Thirion has been an Operations Board Member and Head of Marketing at The Growth Ops Community (formerly MOCCA) since 2017, where she has contributed to the community's growth and marketing initiatives.
Education and Expertise
Cecile Thirion holds a Master's degree from ICN Business School, where she studied Marketing and International Business. She furthered her education at Stanford Continuing Studies, focusing on Cloud Computing and Subscription Models, specifically in selling and marketing SaaS and mobile solutions to enterprises. Her educational background provides her with a strong foundation in marketing principles and strategies applicable to various industries.
Previous Experience in Marketing Leadership
Before her current role at Planisware, Cecile Thirion held significant marketing leadership positions at various organizations. She worked as the VP of Marketing at Xerox for seven months in 2016 and served as Vice President of Marketing at Conduent from 2017 to 2018. Additionally, she was the Global Marketing Director for Transportation at Xerox from 2011 to 2016. In these roles, she focused on demand generation and content marketing, hiring experienced marketers from major companies to enhance team capabilities.
Achievements in Marketing Strategy
Cecile Thirion has made notable contributions to marketing strategy and efficiency at Planisware. She built various roadmaps, frameworks, processes, and dashboards aimed at improving marketing efficiency and demonstrating business impact. Her efforts in strengthening the demand generation and content marketing teams have been instrumental in achieving recognition for Planisware in industry reports, including The Forrester’s Wave and the Gartner Magic Quadrant.