Theresa Hwang
About Theresa Hwang
Theresa Hwang is the Marketing Director at Planisware, where she manages the North American marketing team and develops corporate branding strategies. She has a background in Electrical Engineering from Stanford University and has held various roles at Planisware since 2004.
Work at Planisware
Theresa Hwang currently serves as the Marketing Director at Planisware, a position she has held since 2015. In this role, she manages the North American marketing team and oversees all department projects, campaigns, and programs. Her responsibilities include collaborating with sales and business development teams to establish lead generation programs and strategies. Hwang also works closely with Planisware executives worldwide to develop corporate branding and messaging. Prior to her current role, she worked as a Marketing Manager from 2011 to 2015 and as a Principal Consultant from 2004 to 2011, totaling over a decade of experience at the company.
Education and Expertise
Theresa Hwang earned her Bachelor of Science (BS) degree in Electrical Engineering from Stanford University, where she studied from 1999 to 2003. Her educational background provides a strong foundation for her expertise in project portfolio management (PPM) and new product development (NPD). Hwang leverages this expertise in her current role, where she builds and maintains relationships with thought leaders in these fields.
Background
Theresa Hwang has a diverse professional background that includes significant experience in marketing and consulting. She began her career at Planisware as a Principal Consultant, where she worked for seven years before transitioning to the role of Marketing Manager. After four years in that position, she advanced to her current role as Marketing Director. Hwang's experience spans various aspects of marketing, including strategy development, lead generation, and community engagement.
Achievements
In her role at Planisware, Theresa Hwang has developed and executed the marketing strategy for the company's North American operations. She has orchestrated value-add user and community programs and events, enhancing engagement and collaboration within the industry. Hwang utilizes tools such as Salesforce, Marketo, and LinkedIn to drive lead generation and marketing activities, contributing to the overall success of the marketing department.