Adrienne Verrilli
About Adrienne Verrilli
Adrienne Verrilli serves as the Vice President of Communications & Culture at Planned Parenthood Federation of America, where she has worked since 2020. With a background in marketing communications and a degree in Economics from the University of Maryland, she has held various roles in organizations focused on reproductive health and economic development.
Work at Planned Parenthood Federation of America
Adrienne Verrilli serves as the Vice President of Communications & Culture at Planned Parenthood Federation of America. She has held this position since 2020 and is based in New York, NY. In her role, she oversees a multi-million-dollar budget and manages a 34-member communications team. Verrilli plays a key role in patient education and navigation efforts for abortion care. She leads the communications strategy for significant campaigns, including the response to the overturn of Roe v. Wade and national COVID education initiatives. Additionally, she provides leadership to 49 Planned Parenthood affiliates in developing national messaging and communications campaigns.
Previous Experience in Communications
Before her current role, Adrienne Verrilli worked in various positions that contributed to her expertise in communications. She was the Director of Marketing Communications at the Sexuality Information and Education Council of the U.S. (SIECUS) from 2002 to 2006. Earlier, she served as the Senior Press Officer at Planned Parenthood Federation of America from 1996 to 2000, where she was instrumental in increasing media visibility. She also held the position of Director of Communications and Marketing at Planned Parenthood Northern California from 2010 to 2014.
Education and Academic Background
Adrienne Verrilli studied at the University of Maryland, where she earned a Bachelor of Science degree in Economics from 1982 to 1986. Prior to her university education, she attended Weston High School in Weston, CT, from 1979 to 1982. Her academic background in economics has informed her approach to communications and marketing throughout her career.
Leadership and Strategic Initiatives
In her role at Planned Parenthood Federation of America, Adrienne Verrilli leads proactive executive leadership to support crisis communications and rapid response efforts. She has successfully quadrupled annual media hits for the organization over a two-year period. Her leadership extends to managing outside consultants and ensuring effective communication strategies during critical campaigns.
Board Membership and Community Involvement
Adrienne Verrilli has served as a Board Member and Treasurer for Choice USA from 2009 to 2012. This role allowed her to contribute to the organization's mission and engage with community initiatives focused on reproductive health and rights. Her involvement reflects her commitment to advocacy and education in the field.