Anna Rhodes
About Anna Rhodes
Anna Rhodes serves as the Director of Data and Analysis at Planned Parenthood Federation of America, where she has worked since 2019. She has extensive experience in data analysis and management, having held various roles in organizations such as Chapman Cubine + Hussey and KCTS Television.
Current Role at Planned Parenthood Federation of America
Anna Rhodes serves as the Director of Data and Analysis at Planned Parenthood Federation of America. She has held this position since 2019, contributing to the organization's data-driven decision-making processes. In her role, she focuses on leveraging data analytics to enhance fundraising and marketing strategies. Her work is based in Washington, District of Columbia.
Previous Experience in Data Analysis
Prior to her current role, Anna Rhodes worked at Chapman Cubine + Hussey as Data Analyst II from 2015 to 2017 and later as Deputy Director of Analytics from 2017 to 2018. She also served as a Senior Analytics Specialist at Planned Parenthood Federation of America from 2018 to 2019. Earlier in her career, she worked as a Database Analyst at Western Washington and held various positions at KCTS Television, including Direct Marketing Coordinator and Direct Marketing Manager.
Educational Background and Certifications
Anna Rhodes studied at the University of Puget Sound, where she earned a Bachelor of Arts in History from 1997 to 2001. She furthered her education by obtaining a certificate in Data Science from General Assembly in 2018. This program lasted 11 months and equipped her with essential skills in data analysis.
Technical Skills and Proficiencies
Anna Rhodes possesses proficiency in various tools and programming languages essential for data analysis. She is skilled in Salesforce Marketing Cloud and EveryAction for fundraising and marketing campaigns. Additionally, she utilizes software such as Civis Platform, AWS Redshift, and Tableau for data analysis and reporting. Her programming capabilities include Python, Pandas, and Jupyter Notebooks.
Expertise in Marketing Analysis
Anna Rhodes has expertise in omni-channel marketing analysis and strategy development. She has experience managing relational databases and data segmentation specifically for direct marketing purposes. Her background in data analysis supports her ability to develop effective marketing strategies.