Catherine Engstrom
About Catherine Engstrom
Catherine Engstrom serves as the Associate Director of Design & Production at Planned Parenthood Federation of America, a position she has held since 2021. With a background in direct response fundraising and a degree in Art and Biology from Hiram College, she specializes in integrated marketing communications and has a strong interest in paper and printmaking.
Work at Planned Parenthood Federation of America
Catherine Engstrom has been serving as the Associate Director of Design & Production at Planned Parenthood Federation of America since 2021. In this role, she focuses on creating high-impact Direct Mail and Integrated Marketing communications, ensuring that messaging remains consistent across all brand touch points. Prior to her current position, she held several roles within the organization, including Manager of Direct Response Fundraising from 2017 to 2021, Specialist in Direct Response Fundraising from 2015 to 2017, and Coordinator of Direct Response Fundraising from 2013 to 2015. Her career at Planned Parenthood began as a Customer Service Representative from 2012 to 2013.
Education and Expertise
Catherine Engstrom earned a Bachelor of Arts degree from Hiram College, where she studied Art with a focus on Printmaking and Biology from 2006 to 2010. Her academic background in art complements her professional expertise in design and production. Engstrom excels in crafting effective marketing communications and has developed strong organizational and problem-solving skills through her various roles in fundraising and design.
Background in Direct Response Fundraising
Catherine Engstrom has extensive experience in Direct Response Fundraising within Planned Parenthood Federation of America. She worked as a Coordinator from 2013 to 2015, followed by roles as a Specialist from 2015 to 2017, and as a Manager from 2017 to 2021. Her progression through these positions highlights her ability to manage multiple projects in fast-paced environments while maintaining a focus on effective communication strategies.
Passion for Paper and Printmaking
Catherine Engstrom has a passion for paper, fiber arts, and printmaking. This interest not only reflects her personal creativity but also enhances her professional capabilities in design and production. Her enthusiasm for these mediums informs her approach to crafting marketing materials, ensuring that they are visually engaging and aligned with the brand's messaging.