Elizabeth Holladay Wilber
About Elizabeth Holladay Wilber
Elizabeth Holladay Wilber is a Brand Specialist at Planned Parenthood Federation of America, where she has worked since 2015. She coordinated the development and launch of a federation-wide Brand Book and oversees multiple online retail stores.
Work at Planned Parenthood
Elizabeth Holladay Wilber has served as a Brand Specialist at Planned Parenthood Federation of America since 2015. In this role, she has coordinated the development and launch of a federation-wide Brand Book, which includes visual design and voice guidelines. Wilber oversees two public-facing and two internal-facing online retail stores, managing product development, internal collaboration, and vendor and inventory management. She previously held positions at Planned Parenthood, including Exhibit Hall Manager and Coordinator of Brand Engagement, where she contributed to various branding initiatives.
Education and Expertise
Elizabeth Holladay Wilber studied at The University of the South, where she earned a Bachelor of Arts degree in American History from 2005 to 2009. Prior to this, she attended Mercersburg Academy, completing her studies there from 2001 to 2005. Her educational background provides her with a strong foundation in historical context, which she applies in her branding work. Wilber's expertise includes brand development, marketing strategies, and online retail management.
Previous Work Experience
Before joining Planned Parenthood, Elizabeth Holladay Wilber worked as a Client Services Associate at Venn Strategies from 2009 to 2013. In this position, she gained experience in client relations and project management. Additionally, she interned at the U.S. House of Representatives for one month in 2008. Her diverse work experience has contributed to her skills in brand engagement and marketing.
Achievements in Brand Development
During her tenure at Planned Parenthood, Elizabeth Holladay Wilber conducted five webinars to roll out the new Brand Book, successfully reaching over 300 attendees across the federation. She also launched four celebrity co-branded t-shirts, which resulted in a significant increase in sales, specifically a 3,000 percent rise over the previous month. These initiatives highlight her effectiveness in brand promotion and engagement.