Erin Mc Carthy

Erin Mc Carthy

Brand Specialist @ Planned

About Erin Mc Carthy

Erin McCarthy is a Brand Specialist at Planned Parenthood Federation of America, where she has worked since 2021 in Boston, Massachusetts. She has experience with notable clients and a strong academic background in Marketing and Women and Gender Studies.

Work at Planned Parenthood Federation of America

Erin McCarthy has served as a Brand Specialist at Planned Parenthood Federation of America since 2021. In this role, she focuses on defining brand purpose and elevating underrepresented voices within her marketing strategies. Her work aims to resonate with consumer groups by uncovering their rising passions and values, ultimately striving to make a cultural impact.

Previous Experience in Marketing

Before her current position, Erin McCarthy gained valuable experience in various marketing roles. She worked as an Acquisition Marketing Intern at Liberty Mutual Insurance for three months in 2017. Additionally, she served as a Brand Marketing Co-op at Boston Globe Media for six months in 2015. Her role as a Communications Planning Supervisor at Mediahub Worldwide spanned four years from 2017 to 2021, where she developed her skills in brand strategy.

Client Collaborations

Throughout her career, Erin McCarthy has collaborated with a diverse range of clients. Notable partnerships include Global Road Entertainment, Royal Caribbean, Silversea, and New Balance. These collaborations reflect her ability to adapt her marketing approach to meet the needs of various industries.

Educational Background

Erin McCarthy completed her Bachelor of Science degree at Boston College, where she studied Marketing and Women and Gender Studies, graduating Cum Laude in 2014. She also attended Mansfield High School. In 2016, she participated in a study abroad program at Queen Mary University of London, further enhancing her educational experience.

Internship Experience

In addition to her professional roles, Erin McCarthy has completed several internships that contributed to her marketing expertise. She was a Merchandising Intern at TJX for three months in 2016 and gained experience as an Acquisition Marketing Intern at Liberty Mutual Insurance in 2017. These internships provided her with foundational skills in marketing and brand management.

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