Jacqueline Murphy
About Jacqueline Murphy
Jacqueline Murphy serves as the Senior Director of Digital Marketing Strategy & Innovation at Planned Parenthood Federation of America, where she has worked since 2022. With a background in digital engagement and marketing, she has held various roles in organizations such as the U.S. Department of State and Weber Shandwick.
Current Role at Planned Parenthood Federation of America
Jacqueline Murphy serves as the Senior Director of Digital Marketing Strategy & Innovation at Planned Parenthood Federation of America. She has held this position since 2022, focusing on developing digital marketing strategies that incorporate emerging technologies, including web3 and the metaverse. Her role involves enhancing digital engagement and fundraising efforts through innovative digital platforms.
Previous Experience at Planned Parenthood Federation of America
Prior to her current role, Jacqueline Murphy worked at Planned Parenthood Federation of America as the Director of Digital Supporter Engagement & Innovation from 2017 to 2022. In this capacity, she was responsible for leading initiatives to improve digital supporter engagement. She also served as a Digital Content Specialist from 2011 to 2014, where she contributed to the organization's digital content strategies.
Internships and Early Career
Jacqueline Murphy began her career with internships that provided foundational experience in political and economic affairs. She interned at the U.S. Department of State in 2009 and at the U.S. House of Representatives in 2010. These roles allowed her to gain insights into governmental operations and communications.
Educational Background
Jacqueline Murphy earned her Bachelor of Arts degree from The Johns Hopkins University, where she studied Philosophy and Economics from 2006 to 2010. She also briefly studied at the University of Amsterdam in 2009, focusing on Philosophy. Her educational background supports her expertise in digital marketing and strategy.
Digital Marketing Expertise
Jacqueline Murphy specializes in blending owned, paid, and earned digital media strategies to enhance digital engagement. Her expertise includes piloting new digital engagement platforms and developing strategies that leverage emerging technologies for supporter acquisition and engagement.