Melissa Lopez
About Melissa Lopez
Melissa Lopez serves as the Associate Director of Brand Marketing at Planned Parenthood Federation of America, a position she has held since 2022. With a background in marketing and brand strategy, she has previously worked in various roles within the beauty and media industries.
Work at Planned Parenthood Federation of America
Melissa Lopez serves as the Associate Director of Brand Marketing at Planned Parenthood Federation of America, a position she has held since 2022. In this role, she oversees marketing campaign strategy, affiliate account management, and cross-divisional project management. Lopez builds and manages relationships with 49 Planned Parenthood affiliates, focusing on understanding their regional goals and identifying collaboration opportunities. Prior to her current role, she worked as the Marketing Manager for Brand & Culture Strategy at the same organization from 2019 to 2022.
Previous Marketing Roles
Before joining Planned Parenthood, Melissa Lopez held various marketing positions across different organizations. She worked as a Social Media Content Manager at Out Leadership for three months in 2019. Additionally, she served as a Global Events Coordinator for MAC Cosmetics at The Estée Lauder Companies Inc. from 2014 to 2015. Lopez also held the position of Global Marketing Manager at KORRES for a brief period in 2019 and worked as a Marketing Coordinator at Geneva Watch Group from 2012 to 2013.
Educational Background
Melissa Lopez studied at Emerson College, where she earned a Bachelor of Science degree in Marketing Communication, focusing on Advertising and Public Relations. This educational background has supported her career in brand marketing and strategic communication.
Experience in the Beauty Industry
Melissa Lopez has significant experience in the beauty industry, particularly in leading creative and production efforts for startups. She has worked with MAC Cosmetics, where she led 360 marketing activations while managing a team of regional counterparts. Her roles at The Estée Lauder Companies Inc. further developed her expertise in global consumer marketing.
Early Career and Internships
Melissa Lopez began her career with an internship at Hearst Magazines, specifically with Cosmopolitan Magazine, in 2011. She later worked as a Marketing Coordinator at The New York Times from 2013 to 2014, where she contributed to branding initiatives. These early experiences laid the foundation for her subsequent roles in marketing and brand strategy.