Phoenix A.
About Phoenix A.
Phoenix A. serves as the Director of Marketing for Gift Planning at Planned Parenthood Federation of America, where they focus on equitable fundraising practices and donor engagement. With a background in marketing and program management, they have held various roles in organizations such as Exhale to Inhale and Sage Communications.
Current Role at Planned Parenthood Federation of America
Phoenix A. serves as the Director of Marketing, Gift Planning at Planned Parenthood Federation of America since 2020. In this role, Phoenix leads a team responsible for producing and managing donor engagement materials, which include mail appeals, newsletters, and disclosure books. They oversee a multi-million dollar budget and spearhead cross-divisional initiatives aimed at enhancing understanding of the donor lifecycle. Phoenix focuses on creating high-impact campaigns that emphasize equitable fundraising practices and incorporate a DEI-informed approach.
Previous Experience in Marketing and Communications
Phoenix A. has held various positions in marketing and communications prior to their current role. They worked at Sage Communications as Account Services Lead from 2019 to 2021, and at Exhale to Inhale as a Marketing, Communications, & Brand Strategy Consultant from 2019 to 2021. Additionally, Phoenix was involved with the National Organization for Women - NYC as a Storyteller for one month in 2021 and served as a Fellow at the Me Too Movement for four months in the same year. Their early career included roles at MBI Inc. as an Associate Program Manager and Assistant Program Manager.
Educational Background in Marketing
Phoenix A. earned a Bachelor of Science Degree from the Cornell Peter and Stephanie Nolan School of Hotel Administration, with a concentration in Marketing Strategy, from 2004 to 2008. Their educational background provides a strong foundation for their career in marketing and communications, equipping them with the skills necessary to develop effective strategies and campaigns.
Involvement in Non-Profit Organizations
Phoenix A. has actively participated in non-profit organizations, contributing to their marketing and communications efforts. They served on the Young Professional Board at Exhale to Inhale, where they held the position of Marketing Chair for eight months in 2019. This role involved leading initiatives to enhance the organization's outreach and engagement strategies. Their experience in non-profit settings has informed their approach to equitable fundraising and donor engagement.
Early Career and Internships
Phoenix A. began their career with internships and entry-level positions that laid the groundwork for their expertise in marketing. They worked as a Brand Analysis Intern and Copywriter at Starwood Hotels & Resorts Worldwide, Inc. in 2006 for three months. Additionally, they served as a Marketing Consultant at StudentCity.com from 2007 to 2008. These early experiences contributed to their understanding of brand strategy and marketing communications.