Shwetika Baijal
About Shwetika Baijal
Shwetika Baijal is a Senior Director at Planned Parenthood Federation of America, where she leads the national Independent Expenditure program. With a diverse background in political consulting, campaign strategy, and cultural analysis, she has held various roles across media, product management, and financial services.
Current Role at Planned Parenthood Federation of America
Shwetika Baijal serves as the Senior Director at Planned Parenthood Federation of America, a position she has held since 2022. In this role, she leads the national Independent Expenditure program for Planned Parenthood Votes. Her focus is on strategic campaign initiatives that aim to enhance the organization's outreach and impact in various communities.
Previous Experience at Cory 2020
Before her current role, Baijal worked at Cory 2020 as the New Hampshire Operations & Special Projects Director from 2019 to 2020. During her 11 months in Manchester, New Hampshire, she managed operations and special projects, contributing to the organization's campaign efforts in the state.
Background in Political Consulting
Baijal has extensive experience in political consulting and campaign strategy. She worked at 50+1 Strategies, LLC, first as a Political Consultant & Campaign Strategist from 2015 to 2017 and later as Vice President from 2017 to 2019. Her roles involved strategic planning and execution, equipping her with insights into effective campaign management.
Educational Background
Shwetika Baijal studied at Boston University, where she earned a Bachelor of Arts degree with an Independent Concentration in Cultural Analysis and South Asian Studies from 2005 to 2009. She furthered her education at the San Francisco Film Society, completing the Film & New Media Production Track from 2010 to 2011. Her academic background informs her approach to campaign strategy and inclusivity.
Diverse Professional Experience
Baijal's professional background includes roles in media, product management, and financial services. She worked as a Columnist at PolicyMic, a Product Manager at Shmoop, and held various positions in financial services. This diverse experience contributes to her well-rounded perspective in her current role at Planned Parenthood.