Itzel Estefania Gonzalez Gomez Llanos
About Itzel Estefania Gonzalez Gomez Llanos
Itzel Estefania Gonzalez Gomez Llanos is a Marketing Course Director at Platzi, where she has been developing and launching marketing courses since 2021. She has extensive experience in marketing roles across various companies, including BMW Group and Ártico Marketing, and has a strong passion for integrating art into marketing strategies.
Current Role at Platzi
Itzel Estefania Gonzalez Gomez Llanos serves as the Marketing Course Director at Platzi since 2021. In this role, she is responsible for developing and launching marketing courses that emphasize digital marketing and storytelling. Her position allows her to leverage her extensive experience in marketing to enhance the educational offerings of the platform, focusing on practical skills that meet industry demands.
Previous Experience in Marketing
Prior to her current role, Itzel worked at several notable companies in various marketing capacities. She was an Account Director at Ártico Marketing for 10 months in 2020, where she managed client accounts. She also served as a Marketing Aftersales Specialist at BMW Group from 2018 to 2020, focusing on customer engagement strategies. Additionally, she held positions as a Marketing Headhunter at LaPieza.io and as an Account Manager at New World Monkeys.
Educational Background
Itzel studied at Universidad de las Américas Puebla, where she earned a Licenciatura in Marketing from 2012 to 2016. Her education provided her with a solid foundation in marketing principles and practices, which she has applied throughout her career in various roles across different organizations.
Engagement in Creative Activities
Itzel actively engages in creative activities that contribute to her professional and personal development. She has a passion for art and integrates art direction into her marketing strategies. This creative approach not only enhances her work but also enriches her interactions with others, as she enjoys networking and learning from different perspectives.
Market Research and Customer Behavior Studies
Earlier in her career, Itzel gained experience in market research and customer behavior studies. She worked at FEMSA as a Market Research intern in 2014 and at El Palacio de Hierro, where she conducted customer behavior studies. These roles allowed her to develop insights into consumer preferences and market trends, which are essential for effective marketing strategies.