Ivan Betancourt
About Ivan Betancourt
Ivan Betancourt is the current VP of Marketing B2B at Platzi, with a diverse background in marketing and customer service across various companies, including Uber and OXIO. His experience spans roles in digital marketing, executive leadership, and customer service, contributing to his expertise in the field.
Current Role at Platzi
Ivan Betancourt serves as the VP of Marketing B2B at Platzi since 2024. In this role, he focuses on developing and executing marketing strategies aimed at business clients. His position involves overseeing marketing initiatives that enhance Platzi's visibility and engagement within the B2B sector.
Previous Experience in Marketing
Before joining Platzi, Ivan Betancourt held various marketing roles at notable companies. He worked at OXIO as Head of Marketing from 2022 to 2024 and previously served as Country Marketing Manager from 2021 to 2022. His tenure at Uber included positions such as Marketing Manager and Sr. Regional Web Manager for Latin America, contributing to marketing technology and web operations.
Background in Customer Service
Ivan Betancourt began his career in customer service, which laid the foundation for his marketing expertise. He worked as a Customer Service Representative at HP from 2009 to 2010 and held a similar role at ClientLogic from 2005 to 2006. This early experience in customer interaction has informed his approach to marketing and customer engagement.
Educational Background
Ivan Betancourt studied at Harvard Business School Online, focusing on Educational Leadership and Administration from 2019 to 2020. This educational experience has contributed to his understanding of leadership and strategic management within the marketing domain.
Leadership Roles
In addition to his marketing roles, Ivan Betancourt has experience in executive leadership. He served as Executive Director at Serpiente Emplumada from 2011 to 2012. His leadership roles have equipped him with skills in team management and strategic decision-making.