Paula Velandia
About Paula Velandia
Paula Velandia is an experienced instructor and data leader, currently serving as a Platzi Teacher and Head of Data at Media.Monks. She has a strong background in marketing, analytics, and team leadership, having worked with notable companies such as The Coca-Cola Company and Kellogg.
Work at Platzi
Paula Velandia serves as an Instructor at Platzi, a role she has held since 2021. In this capacity, she contributes to the education of students in various subjects, leveraging her extensive background in marketing and data analytics. Her experience in teaching aligns with Platzi's mission to provide quality online education, particularly in technology and business.
Education and Expertise
Paula Velandia studied at Universidad de Ciencias Empresariales y Sociales, focusing on Marketing from 2013 to 2014. She also holds a degree in Communications from Universidad Central (CO), where she studied Journalism, Mass Media, and Communications from 2006 to 2011. Additionally, she completed marketing courses at the University of Buenos Aires in 2012. Her educational background supports her expertise in social media analytics, business intelligence, and influencer marketing.
Professional Background
Paula Velandia has held various roles in the field of digital marketing and analytics. She worked at MediaMonks as Head of Data for NAMER since 2022, leading a high-performing team in social media analytics and business intelligence. Her previous positions include Digital and Social Media Research Analytics Manager at Univision Communications Inc. and Social Media Manager & Analytics Analyst for The Coca-Cola Company at Avatar. She has also worked at KTBO in multiple capacities, including Head of Business Intelligence.
Achievements in Data Analytics
At MediaMonks, Paula Velandia implemented a comprehensive metrics framework and data governance, ensuring that key performance indicators (KPIs) and actionable insights are accessible across the organization. She has built and empowered a team of over 15 data specialists, supporting more than 40 projects for various brands. Her efforts have fostered a data-driven culture, promoting collaboration and innovation through AI and automation.
Previous Work Experience
Paula Velandia has a diverse work history that includes positions at several prominent companies. She worked at Findasense as Social Media Tactics Manager for The Coca-Cola Company and at Porter Metrics as Head of Content Marketing. Her early career included roles at Canal 13 Colombia and Canal Capital, where she gained experience in digital production and journalism. This varied experience has contributed to her comprehensive understanding of digital marketing and analytics.