Gideon Wolder
About Gideon Wolder
Gideon Wolder is a Growth Marketing professional currently employed at Backbone since 2024. He has a diverse background in marketing, having held various roles in companies such as MuteSix and Jump 450 Media, and specializes in data-driven strategies for direct-to-consumer brands.
Current Role at Backbone
Gideon Wolder has been serving as a Growth Marketing professional at Backbone since 2024. In this role, he focuses on implementing innovative marketing strategies to drive growth and enhance brand visibility. His expertise lies in utilizing data-driven approaches and robust testing methodologies to optimize marketing efforts and achieve measurable results.
Previous Experience in Growth Marketing
Prior to his current position, Gideon held various roles in growth marketing. He worked at Jump 450 Media as a Paid Social Specialist and Growth Lead from 2021 to 2022. He also served as the Director of Digital Marketing at Autonomy from 2022 to 2023, and as Director of Paid Social at MuteSix from 2020 to 2021. His experience includes managing significant advertising budgets and developing strategies for direct-to-consumer brands.
Educational Background
Gideon Wolder studied at the University of California, Santa Cruz, where he focused on History from 2016 to 2017. He later attended UCLA, earning a Bachelor's degree in History and Film from 2017 to 2018. Additionally, he completed a General Studies program at Santa Monica College from 2013 to 2015. His educational background provides a strong foundation for his career in marketing.
Expertise in Marketing Strategies
Gideon specializes in direct-to-consumer marketing for consumer packaged goods across various sectors, including dog food and high-end fashion. He has extensive experience in mobile apps, subscription services, and lead generation. His work includes managing over $30 million in ad spend across platforms such as Facebook, Instagram, TikTok, and Snap, demonstrating his capability in executing effective marketing campaigns.
Notable Collaborations
Throughout his career, Gideon has collaborated with Fortune 500 companies, including Intel and Carnival Cruise Line. These partnerships involved enhancing growth strategies and implementing marketing initiatives that align with the companies' objectives. His ability to work with large organizations highlights his proficiency in the marketing field.