Mike Schmid
About Mike Schmid
Mike Schmid is the Vice President of Marketing at Backbone, a position he has held since 2023. He has extensive experience in the gaming and technology sectors, having previously worked at companies such as Apple, Rec Room, and Wargaming Mobile.
Current Role at Backbone
Mike Schmid serves as the Vice President of Marketing at Backbone, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives that promote Backbone's products and services. His extensive experience in the gaming and technology sectors informs his approach to marketing, allowing him to effectively engage with target audiences.
Previous Experience at Apple
Prior to his current role, Mike Schmid worked at Apple as the Head of Games Business Development for the App Store from 2017 to 2021. During his four years in this position, he was based in the San Francisco Bay Area and focused on developing partnerships and strategies to enhance the gaming offerings on the App Store. He also worked as a Genius and Mentor at Apple from 2007 to 2011, providing customer support and training.
Career in Game Marketing
Mike Schmid has a significant background in game marketing, having held various positions in the industry. He was the Head of Publishing at Rec Room from 2021 to 2023, where he managed publishing strategies. Additionally, he served as the Director of Studio and Game Marketing at WG Cells/Wargaming Mobile/DropForge Games from 2014 to 2016, focusing on marketing initiatives for game titles.
Educational Background
Mike Schmid studied Film at Hofstra University, where he gained foundational knowledge in media production. He also attended Montclair State University, earning a Bachelor of Fine Arts in Film. His education has contributed to his understanding of storytelling and visual communication, which are essential in marketing and media.
Early Career and Freelance Work
In the early stages of his career, Mike Schmid worked as a Freelance Video/Film professional at Greener Media, LLC from 2006 to 2010. He also held various roles in development and operations at Original Productions for nine months in 2011. These experiences provided him with a diverse skill set in video production and project management.