Esther Wallace
About Esther Wallace
Esther Wallace is the CEO, Founder, and Designer of Playa Society, a company dedicated to elevating women's sports through design and storytelling. With a background in marketing and design, she has previously worked at adidas and the Massachusetts Institute of Technology, and she holds degrees from Durham University and Fairleigh Dickinson University.
Work at Playa Society
Esther Wallace serves as the CEO, Founder, and Designer of Playa Society, a company she established in 2018. Based in the Dallas-Fort Worth Metroplex, Playa Society focuses on elevating women's sports through innovative design and storytelling. Wallace's role involves overseeing the creative direction of the brand, which includes hand-sketching designs for apparel. The company aims to promote equal access and opportunity for female athletes, aligning with Wallace's passion for sports and design.
Previous Experience at adidas
Esther Wallace worked as a Designer at adidas for a brief period in 2021, specifically within the adidas S.E.E.D. program. This role took place in Brooklyn, New York, and lasted for one month. Her experience at adidas contributed to her expertise in sports design, further enhancing her skills in the industry.
Marketing Roles at MIT
Wallace held two significant marketing positions at the Massachusetts Institute of Technology (MIT). She served as the Director of Marketing for Recreation from 2015 to 2020, where she managed marketing strategies for recreational programs. Prior to that, she was the Assistant Director of Marketing and Communications for Recreation from 2014 to 2015. These roles allowed her to develop strong marketing skills within an academic environment.
Education and Expertise
Esther Wallace holds a Master of Science (MSc) in Marketing/Marketing Management from Durham University. She also earned a Bachelor of Arts (BA) in Graphic Design from Fairleigh Dickinson University. Her educational background provides a solid foundation for her work in design and marketing, particularly in the context of sports and recreation.
Background and Passion for Sports
Esther Wallace has a strong background in sports, having earned a Division I scholarship in basketball. She developed a passion for the sport during her sophomore year of high school. After retiring from competitive sports, she shifted her focus to art and design, which she considers her 'bread and butter.' This transition has informed her work at Playa Society, where she combines her love for sports with her design expertise.