Aaron Kelley
About Aaron Kelley
Aaron Kelley serves as the Marketing Lead for Community & Content at PlayVS, where he defines growth goals and manages company communications. He has a diverse background in community engagement and marketing, with previous roles at companies such as Airbnb and Wegmans Food Markets.
Current Role at PlayVS
Aaron Kelley serves as the Marketing Lead for Community & Content at PlayVS, a position he has held since 2022. In this role, he is responsible for defining growth goals and managing key performance indicators (KPIs), forecasts, marketing channels, and tactics. He oversees company communications across various platforms, including public relations, email campaigns, video content, and social media, which collectively reach an audience of over 100,000 followers.
Previous Experience at PlayVS
Before his current role, Aaron Kelley worked as a Community Senior Associate at PlayVS from 2020 to 2022. During his tenure, he contributed to community engagement strategies and initiatives that supported the company's mission. His work in this position laid the groundwork for his advancement to Marketing Lead.
Professional Background
Aaron Kelley has a diverse professional background, including significant roles at Airbnb and Wegmans Food Markets. He worked at Airbnb as a Community Program Manager focusing on Community Policy Engagement from 2018 to 2020, and as a Community Lead Organizer and Policy Analyst from 2015 to 2018. Prior to his time at Airbnb, he spent seven years at Wegmans Food Markets as a Front End Managing Coordinator.
Education and Training
Aaron Kelley holds a Bachelor's degree in Political Science and Government from SUNY Geneseo, which he completed from 2012 to 2015. He also studied at UC Berkeley Extension, where he completed a Full Stack Coding Bootcamp in Computer Software Engineering from 2018 to 2019. Earlier, he attended the University at Albany for a year in 2011 to 2012, focusing on Political Science and Government.
Partnership Management
In his current role at PlayVS, Aaron Kelley manages the partnership relationship with Special Olympics North America. This involves collaborating on initiatives that support community engagement and promote inclusivity in gaming and esports.