Veronica Sander
About Veronica Sander
Veronica Sander serves as the Head of Sponsorship at PlayVS, bringing over 15 years of experience in sports marketing and sponsorship management. Her previous roles include senior positions at EVERFI and JPMorgan Chase & Co., where she focused on strategic partnerships and community engagement.
Current Role at PlayVS
Veronica Sander serves as the Head of Sponsorship at PlayVS, a position she has held since 2023. In this role, she focuses on developing and managing sponsorship initiatives that enhance the company's engagement with key stakeholders. Her responsibilities include identifying potential sponsors and creating strategic partnerships that align with PlayVS's mission.
Previous Experience at EVERFI
Before joining PlayVS, Veronica Sander worked at EVERFI in various capacities. She served as the Senior Vice President of the Sports & Entertainment Group from 2020 to 2022. Prior to that, she held roles as Vice President of Global Partnerships and Senior Director of the Sports & Entertainment Group. Her tenure at EVERFI spanned from 2014 to 2022, during which she contributed to the development of marketing strategies and partnerships.
Experience at JPMorgan Chase & Co.
Veronica Sander worked at JPMorgan Chase & Co. as Vice President of the Women on the Move initiative from 2022 to 2023. In this role, she focused on empowering women through various programs and initiatives, aiming to drive engagement and support within the community.
Educational Background
Veronica Sander has a strong educational foundation in sports management and leadership. She earned a Bachelor of Arts in Sports Management from Old Dominion University, followed by a Graduate Certificate in Sport Philanthropy from The George Washington University. Additionally, she completed the altMBA Leadership & Management Workshop in 2016, which further developed her leadership skills.
Career Development and Skills
Throughout her 15+ year career, Veronica Sander has focused on driving engagement with key stakeholders, including customers and communities. She has refined her communication, collaboration, and leadership skills, which contribute to her success in strategic partnerships, marketing programs, revenue growth, account management, and event facilitation.