Allison Romero
About Allison Romero
Allison Romero serves as the Director of Marketing & Communications at Plug and Play Tech Center, where she has led public relations campaigns and managed a global marketing team since 2018. With a background in marketing and communications, she has collaborated with major companies and implemented strategies that have significantly contributed to sales and company culture.
Work at Plug and Play Tech Center
Allison Romero has served as the Director of Marketing & Communications at Plug and Play Tech Center since 2018. In this role, she manages a global marketing team of over 15 individuals across the U.S., EMEA, and APAC regions. Prior to her current position, she worked as the Public Relations & Digital Marketing Manager from 2015 to 2018 and as a Content Marketing Associate from 2014 to 2015. During her tenure, she has spearheaded public relations campaigns resulting in over 100 press releases and 250 media mentions annually.
Education and Expertise
Allison Romero holds a Master of Science in Marketing from the Leavey School of Business at Santa Clara University. She also earned a Bachelor's degree in Communication and Media Studies from the same institution. Her educational background provides a strong foundation for her expertise in marketing, communications, and public relations.
Background
Before joining Plug and Play Tech Center, Allison worked at Santa Clara University in the Office of the Vice President of Administration and Finance as an Administration and Finance Assistant from 2012 to 2014. She also gained experience as a Picture the Possibilities Editing Associate at Cinequest in 2013. These roles contributed to her professional development in administrative and marketing functions.
Achievements
Allison has collaborated with Fortune 500 companies, including the Alliance to End Plastic Waste, Volvo Group, and Colgate-Palmolive, to enhance customer satisfaction and retention. She implemented inbound marketing strategies using HubSpot, contributing to $5 million in sales. Additionally, she led a complete rebrand in 2018 that significantly improved the company's market positioning and developed a peer-to-peer award and recognition program to acknowledge outstanding contributions within the company.
Diversity and Inclusion Initiatives
Allison has championed diversity and inclusion initiatives at Plug and Play Tech Center. She has also managed an internal staff newsletter aimed at fostering a positive company culture. These efforts reflect her commitment to creating an inclusive workplace environment.