Bud Lake
About Bud Lake
Bud Lake is a Senior Marketing Manager with extensive experience in branding, market research, and business development. He has held various marketing roles at institutions such as Berklee College of Music and IE Business School, and currently works at Plug and Play Tech Center in Valencia, Spain.
Current Role at Plug and Play Tech Center
Bud Lake serves as the Senior Marketing Manager at Plug and Play Tech Center, a position he has held since 2021. In this role, he is responsible for overseeing marketing strategies and initiatives within the organization. His work focuses on enhancing brand visibility and driving engagement in the Valencian Community, Spain.
Previous Experience at Berklee College of Music
Bud Lake worked at Berklee College of Music in various marketing roles from 2011 to 2019. Initially, he served as the Marketing Manager for 11 months, followed by a 7-year tenure as the Assistant Director of Marketing. During his time there, he successfully launched the first master's programs and established a new campus in Spain.
Educational Background in Marketing
Bud Lake holds a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing and International Management from the Questrom School of Business at Boston University, which he attended from 1992 to 1996. He also earned a Master of Business Administration (MBA) in Marketing Management from IE Business School in 2004.
Expertise in Marketing and Brand Strategy
Bud Lake specializes in various aspects of marketing, including branding and brand identity development, market research, and supplier management. His expertise extends to new business development, creative development, and website development. He has extensive experience in brand strategy planning, gained from his work in advertising agencies located in Boston and San Francisco.
Career Progression and Roles
Throughout his career, Bud Lake has held multiple marketing positions across various organizations. He worked as the International Marketing Manager at KITAZATO and Dibimed Products, both in 2020-2021. He also served as the Digital Marketing Manager and Subdirector de Marketing at IE Business School from 2006 to 2011, and as a Freelance Market Researcher at Showtime Networks from 2001 to 2002.