Rafael Ros Montero

Rafael Ros Montero

Managing Director Benelux & Spain @ Plug and Play Tech Center

About Rafael Ros Montero

Rafael Ros Montero is the Managing Director for Benelux and Spain at Plug and Play Tech Center, with extensive experience in sales, marketing, and business transformation. He has held leadership roles at various companies, including Prosegur and NH Hoteles, and possesses a strong background in customer experience and artificial intelligence.

Current Role at Plug and Play Tech Center

Rafael Ros Montero serves as the Managing Director for Benelux & Spain at Plug and Play Tech Center since 2020. In this role, he focuses on fostering innovation and supporting startups in the region. His responsibilities include overseeing operations and driving strategic initiatives to enhance the organization's impact in the tech ecosystem.

Previous Experience at NH Hoteles and Prosegur

Prior to his current position, Rafael held significant roles in various organizations. He worked at NH Hoteles as Senior Vice-President of Sales for 10 months in 2012, where he contributed to sales strategies in the Madrid Area. He then transitioned to Prosegur, serving as Managing Director and CEO of Prosegur Alarms from 2013 to 2019, where he managed operations on a global scale.

Education and Expertise

Rafael has a solid educational background, having studied at Middlesex University, where he earned a B.A. Honors in International Business Administration. He also holds an MBA with high distinction from Harvard Business School. Additionally, he completed a certificate in Machine Learning: Implementation in Business from the Massachusetts Institute of Technology in 2019. His expertise spans sales, marketing, customer experience, and artificial intelligence.

Leadership and Strategic Vision

Rafael is recognized for his decisive leadership style and ability to make tough decisions in high-stakes situations. He has managed large sales forces, overseeing up to 2000 sales professionals, and has full Profit & Loss responsibility for medium to large companies. His strategic vision enables him to foresee future possibilities and develop breakthrough strategies for business growth and transformation.

International Career and Language Proficiency

Rafael has an extensive international career that spans 15 years abroad, providing him with a global perspective. He is fluent in four languages: English, Spanish, French, and Italian, which enhances his ability to operate in diverse markets. His experience includes roles in various countries, including Spain, Luxembourg, and Latin America, contributing to his comprehensive understanding of global business dynamics.

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