Janna Wilkinson
About Janna Wilkinson
Janna Wilkinson is an experienced SEO Director with a strong background in digital marketing, currently working at PlushCare since 2022. She has held various leadership roles in SEO across multiple companies, demonstrating expertise in both B2B and B2C strategies.
Current Role at PlushCare
Janna Wilkinson serves as the SEO Director at PlushCare, a position she has held since 2022. In this role, she is responsible for overseeing the search engine optimization strategies that enhance the company's online presence. Her focus includes developing and implementing effective digital marketing tactics to drive customer acquisition and improve overall visibility in search results.
Previous Experience in SEO
Prior to her current position, Janna Wilkinson held several significant roles in the field of SEO. She worked as the SEO Director at Ebates from 2017 to 2018 and at Slickdeals, LLC from 2018 to 2019. Additionally, she served as the SEO Director at Upwork from 2019 to 2020 and as VP of SEO at ZenBusiness PBC from 2020 to 2022. Each of these roles contributed to her extensive expertise in digital marketing.
Education and Academic Background
Janna Wilkinson earned her Bachelor's degree in Art and New Media from The University of Toledo, where she studied from 1999 to 2004. This educational background provided her with foundational skills that complement her career in digital marketing and SEO.
Expertise in Digital Marketing
Janna Wilkinson possesses a comprehensive understanding of both B2B and B2C digital marketing strategies. She specializes in customer acquisition through paid and organic search methods. Her expertise extends to analytics and conversion optimization, allowing her to develop holistic digital marketing strategies that utilize a variety of techniques and platforms.
Leadership and Team Development
Janna Wilkinson has a strong background in building and leading digital marketing and technical teams. Her leadership experience includes roles such as Director of Social Media at Triangle Direct Media from 2009 to 2012 and Senior SEO Analyst at EXPRESS from 2014 to 2016. These positions have equipped her with the skills to effectively manage teams and drive successful marketing initiatives.