Adam Kasper
About Adam Kasper
Adam Kasper serves as the VP of Client Strategy at PMG, a position he has held since 2024 in Boston, Massachusetts. He has extensive experience in the marketing and media sectors, having previously worked in senior roles at iProspect, Havas Media Network, and other notable companies.
Work at PMG
Adam Kasper serves as the Vice President of Client Strategy at PMG, a position he has held since 2024. Based in Boston, Massachusetts, he focuses on developing and executing strategies that enhance client relationships and drive business growth. His role involves leveraging consumer insights and marketing data to optimize client strategies and improve overall performance.
Previous Experience at iProspect
Before joining PMG, Adam Kasper worked at iProspect as Executive Vice President and Managing Director from 2018 to 2023. During his tenure, he played a crucial role in securing Global Agency of Record status for key clients, which resulted in a threefold increase in revenue. His leadership contributed to strategic media investments that achieved a notable 16% cost savings for clients.
Advisory Board Roles
Adam Kasper has served on several advisory boards, including positions at Undertone, Rocket Fuel Inc., and OpenMessage. His involvement in these organizations spanned various years, where he contributed insights and strategic guidance to enhance their market positioning and operational effectiveness.
Education and Expertise
Adam Kasper studied at the University of Rochester, earning a Bachelor of Arts in English Language and Literature from 1989 to 1993. He furthered his education at CEDEP, where he focused on Executive Development. His academic background supports his expertise in business administration and management, particularly in operational excellence.
Career Background
Adam Kasper has a diverse career in marketing and media, with significant roles at various organizations. He worked at Havas Media Network as Chief Media Officer for North America from 2005 to 2016. His earlier positions include Media Supervisor at Hill Holliday and VP of Marketing at Bob's Discount Furniture. He is recognized for building high-performing teams and fostering networks that drive revenue growth.