Amanda Ashley
About Amanda Ashley
Amanda Ashley is a SEM Senior Associate at PMG Digital Agency, where she has worked since 2019. She holds a Bachelor of Science in Business Administration & Management from Boston University, with dual concentrations in Marketing and Global Business.
Current Role at PMG Digital Agency
Amanda Ashley serves as an SEM Senior Associate at PMG Digital Agency, a position she has held since 2019. In this role, she focuses on managing search campaign optimizations, reporting, and creative implementation. Her responsibilities include analyzing performance metrics and developing strategies to enhance campaign effectiveness. Amanda transitioned to this full-time position after successfully completing a summer program at PMG, where she demonstrated strong analytical, communication, and creative skills.
Previous Work Experience
Prior to her current role, Amanda gained diverse experience through several internships. She worked as a Merchandise Analyst Intern at Kohl's in 2018 for two months, where she contributed to merchandise planning and analysis. In the same year, she also interned at Secure Code Warrior in London, focusing on marketing initiatives. Additionally, she served as an Administrative Assistant at Peterson & Myers, P.A. in 2016 for three months and completed a marketing internship at Atom bank in 2017 for one month.
Education and Academic Involvement
Amanda Ashley earned her Bachelor of Science in Business Administration & Management from Boston University, where she studied from 2015 to 2019 with dual concentrations in Marketing and Global Business. During her time at the university, she was actively involved in the Questrom Honors Program and held leadership positions as Executive Vice President and Vice President of Community Outreach for herNetwork Boston University from 2016 to 2019.
Training and Skills Development
At PMG Digital Agency, Amanda completed an intensive rotational training curriculum that provided her with expertise in paid search, social media, and programmatic advertising. This training equipped her with the necessary skills to excel in her role as an SEM Senior Associate, allowing her to effectively manage and optimize digital marketing campaigns.
High School Education
Amanda attended Haines City High School, where she participated in the International Baccalaureate program from 2011 to 2015. This rigorous academic program prepared her for her future studies at Boston University and contributed to her foundational knowledge in business and marketing.