Amy Rappo
About Amy Rappo
Amy Rappo serves as the Vice President and Client Strategy Lead at PMG, bringing extensive experience from leadership roles in major advertising firms across Australia, the UK, and the US. She has a strong background in managing global client portfolios in sectors such as alcohol, luxury, and financial services.
Current Role at PMG
Amy Rappo serves as the Vice President, Client Strategy Lead at PMG, a position she has held since 2023. Based in New York, she is responsible for developing and executing client strategies that align with the company's objectives. Her role involves collaborating with various teams to enhance client engagement and drive business growth.
Previous Experience at Publicis Groupe
Before joining PMG, Amy Rappo worked at Publicis Groupe as the Senior Vice President, Global Brand Lead from 2018 to 2022. During her four years in this role, she was based in New York and focused on leading global brand strategies for various clients. Her experience at Publicis Groupe contributed to her extensive knowledge in brand management and client relations.
Career Background in Advertising
Amy Rappo has a diverse career in advertising, having held significant roles in various agencies. She worked at Decoded Advertising as Executive Vice President, Head of Media for one year, and at Droga5 as Communications Strategy Group Director, Media Lead for 11 months. Her career spans multiple countries, including leadership positions in Australia, the UK, and the US.
Educational Background
Amy Rappo studied at the University of Technology Sydney, where she achieved a degree in Mass Communication/Media Studies in 1995. Additionally, she attended the University of Sydney, earning a Bachelor of Economics with a major in Marketing from 1996 to 1998. Her educational background has equipped her with a strong foundation in media and economics.
Expertise in Global Client Management
Amy Rappo has significant experience managing global client portfolios across various sectors, including alcohol, luxury, and financial services. She has worked with major companies such as Diageo, Anheuser-Busch InBev, American Express, Visa, JPMorgan Chase, and BlackRock. This expertise highlights her ability to navigate complex client needs on a global scale.