Blake Lucas
About Blake Lucas
Blake Lucas is a Client Strategy Senior Account Manager with extensive experience in digital marketing, particularly in search engine marketing. He has worked with various clients across multiple sectors and has a background in IT and advertising from Texas Tech University.
Current Role at PMG
Blake Lucas serves as the Client Strategy Senior Account Manager at PMG, a position he has held since 2021. In this role, he focuses on developing and implementing client strategies that enhance conversion performance and increase brand awareness. His work involves collaborating with a diverse range of clients across various sectors, including B2B, clothing retail, home retail, analytics, and health/wellness. Lucas has experience managing high-budget campaigns, particularly in the beauty and clothing verticals, and adapts strategies to meet the evolving needs of clients.
Previous Experience at PMG
Prior to his current role, Blake Lucas worked at PMG in two capacities. He was the SEM Manager from 2019 to 2020, followed by a promotion to Senior SEM Manager from 2020 to 2021. During his time at PMG, he developed strategies to optimize digital marketing campaigns, focusing on search engine marketing. His tenure included managing campaigns with significant budgets and frequent strategy adjustments.
Experience at Texas Tech University
Blake Lucas has a history of working at Texas Tech University in various IT roles. He served as an IT Technician for two months in 2014, followed by a four-month stint as an IT Analyst later that year. In 2015, he worked as an IT Supervisor and Quality Analyst for five months. These positions provided him with foundational technical skills that he later applied in his marketing career.
Educational Background
Blake Lucas studied at Texas Tech University, where he earned a Bachelor of Advertising from 2014 to 2017. His education provided him with a strong foundation in advertising principles and practices. Prior to attending university, he completed his high school education at Grandview High School from 2010 to 2014.
Internship Experience
Before his roles at PMG and Texas Tech University, Blake Lucas gained experience as a Digital Media Intern at RD Thomas Advertising from 2016 to 2017. This internship allowed him to apply his academic knowledge in a practical setting, contributing to his understanding of digital marketing strategies and client management.