Caileen Machard
About Caileen Machard
Caileen Machard is an SEM Lead at PMG Digital Agency, specializing in performance marketing and creative strategies. She has a background in communication and media studies and has held various roles in digital marketing across multiple companies since 2012.
Current Role at PMG Digital Agency
Caileen Machard serves as the SEM Lead at PMG Digital Agency, a position she has held since 2021. In this role, she focuses on search engine marketing strategies to enhance digital visibility and drive performance for clients. Her expertise in performance marketing allows her to optimize marketing efforts effectively, ensuring measurable results for the agency.
Previous Experience in Biddable Management
Before her current role, Caileen worked as a Biddable Manager at PowerPhyl Media Solutions from 2017 to 2019. During her two years in this position, she managed biddable media campaigns, contributing to the agency's overall marketing strategies. Her experience in this role laid a strong foundation for her subsequent positions in the digital marketing field.
Background in Performance Marketing
Caileen has a strong background in performance marketing, emphasizing the optimization of marketing efforts to achieve measurable outcomes. This focus has been a consistent theme throughout her career, influencing her approach to digital marketing and campaign management.
Educational Qualifications
Caileen earned her Bachelor of Arts (BA) in Communication and Media Studies from Emerson College, where she studied from 2010 to 2014. This educational background provided her with a solid understanding of media dynamics and communication strategies, which she applies in her professional roles.
Expertise in Google Ads
Caileen possesses expertise in Google Ads, a critical component of her skill set in the marketing and advertising industry. This proficiency enables her to design and implement effective advertising campaigns that align with client goals and drive performance.