Caleb Pinkerton
About Caleb Pinkerton
Caleb Pinkerton serves as the Senior Director of Client Strategy at PMG, where he applies his extensive experience in marketing and analytics. He has developed strategies for notable brands and non-profits, contributing significantly to the effectiveness of their marketing campaigns.
Current Role at PMG
Caleb Pinkerton serves as the Senior Director of Client Strategy at PMG, a position he has held since 2024. In this role, he focuses on developing and implementing strategic marketing initiatives that align with client objectives. His work involves collaborating with various teams to enhance client relationships and drive successful outcomes.
Professional Background
Caleb Pinkerton has a diverse professional background in marketing and media strategy. He worked at Kelly Scott Madison in various roles, including Digital Media Supervisor and Digital Associate Media Director, from 2011 to 2015. He also held positions at KSM SOUTH, where he served as Vice President of Brand Solutions & Partnerships and Vice President of Strategy & Solutions. His early career included an internship at Starcom MediaVest Group, where he gained foundational experience in media strategy.
Education and Expertise
Caleb Pinkerton earned a Bachelor of Arts in Advertising from Michigan State University, where he studied from 2004 to 2008. His education provided him with a solid foundation in advertising principles, which he has applied throughout his career. He specializes in omnichannel media planning and buying, with a strong emphasis on optimizing consumer journeys and enhancing marketing campaign effectiveness through analytics and measurement.
Notable Contributions
Throughout his career, Caleb Pinkerton has contributed to marketing strategies for major brands, including Cincoro Tequila, Bombardier, and Cirque Du Soleil. He has also developed marketing strategies for non-profit organizations such as The Morton Arboretum and The YMCA. His work has played a significant role in the success of Tito’s Handmade Vodka, helping it achieve recognition as the #1 selling spirit in the U.S. and earning Ad Age's Marketer of the Year award in 2017.
Achievements in Media Strategy
Caleb Pinkerton has a proven track record in media strategy, highlighted by his pioneering efforts in digital media. He was instrumental in launching the first-ever Coachella webcast on Facebook and MySpace for Wrigley’s 5 Gum in 2010. His extensive experience spans various industries, including aviation, healthcare, and telecommunications, where he has successfully optimized marketing campaigns and consumer engagement.