Candice H.
About Candice H.
Candice H. is a Senior Manager of Analytics and Measurement at PMG, where she leads a team of analysts and data scientists to support clients like Michael Kors and Best Western. With a background in marketing analytics and business intelligence, she has extensive experience in Geo-based Casual Impact Analysis and has previously held roles at MediaCom and Meta.
Work at PMG
Candice H. currently serves as the Senior Manager of Analytics and Measurement at PMG, a position she has held since 2023. In this role, she manages a team of analysts and data scientists, focusing on providing analytical and measurement support for various clients, including notable brands such as Michael Kors, Best Western, and Omni Hotel. Candice leads the operationalization of PMG's measurement offerings, developing product roadmaps and plans to enhance the company's services.
Previous Experience at MediaCom
Before joining PMG, Candice worked at MediaCom as a Senior Analyst from 2018 to 2021 in New York, United States. During her three years at MediaCom, she gained significant experience in analytics, contributing to various projects that supported client objectives. Her role involved analyzing data to inform marketing strategies and improve client outcomes.
Experience at Meta
Candice served as a Marketing Science Partner at Meta from 2021 to 2023. In this two-year role, she focused on leveraging data to drive marketing effectiveness and strategy for clients. Her work involved collaborating with clients to optimize their marketing efforts through data-driven insights and analytics.
Education and Expertise
Candice H. holds a Master of Science in Business Intelligence and Analytics from Stevens Institute of Technology, which she completed from 2017 to 2018. Additionally, she earned a Certificate in Marketing Analytics from the same institution in 2018. Her educational background has equipped her with the necessary skills to excel in analytics and measurement roles within the marketing industry.
Analytical Skills and Specializations
Candice has hands-on experience in Geo-based Casual Impact Analysis, utilizing synthetic control methods to build incrementality models. This expertise allows her to measure the impact of full-funnel marketing strategies effectively. She serves as the main point of contact for clients, pitching measurement and analytics ideas that support business growth and enhance marketing effectiveness.