Clifford Wang
About Clifford Wang
Clifford Wang is a Senior Programmatic Media Manager at PMG Digital Agency, where he has worked since 2021. He holds a Bachelor of Business Administration in Marketing from The University of Texas at Arlington and has extensive experience in digital media operations and programmatic media management.
Work at PMG Digital Agency
Clifford Wang has been employed at PMG Digital Agency since 2021, serving as a Senior Programmatic Media Manager. In this role, he is responsible for overseeing programmatic media strategies and execution. His experience in digital media management contributes to the agency's efforts in optimizing client campaigns and maximizing return on investment. Wang's expertise in programmatic media allows him to effectively navigate various digital platforms and tools, ensuring that campaigns are executed efficiently and effectively.
Previous Experience in Digital Media
Before joining PMG, Clifford Wang worked at ACTIVE Network as a Digital Media Ad Operations Marketing Manager from 2014 to 2018. During his four years in this role, he focused on managing digital media operations within the Dallas/Fort Worth area. Following this position, he served as a Programmatic Media Specialist at Mindstream Media Group from 2018 to 2020, where he further developed his skills in programmatic media strategies and execution.
Education and Expertise
Clifford Wang earned a Bachelor of Business Administration (BBA) with a focus on Marketing from The University of Texas at Arlington. His educational background provides a solid foundation for his career in digital media and marketing. Wang's expertise includes leveraging Salesforce and FileMaker for client relationship management and business strategy development, as well as a strong understanding of search engine marketing (SEM) and search engine optimization (SEO).
Skills in Digital Tools and Software
Clifford Wang possesses advanced skills in various digital tools and platforms essential for programmatic media management. He is proficient in utilizing the DoubleClick Suite, dataxu, Simpli.fi, and Adelphic. Additionally, he has experience with creative software such as Adobe Photoshop, Illustrator, and InDesign, which enhances the visual quality of digital media campaigns. His project management capabilities are supported by tools like Wrike, Prisma, MediaOcean, JIRA, Trello, and Asana.