Courtney Ou
About Courtney Ou
Courtney Ou is a Programmatic Media Senior Lead at PMG, where she manages a team of eight strategists and focuses on the Travel and Luxury Retail portfolio. With extensive experience in programmatic media and marketing, she has held various roles across multiple companies, including M&T Bank and SapientRazorfish.
Work at PMG
Courtney Ou currently holds the position of Programmatic Media Senior Lead at PMG, a role she has occupied since 2022. In this capacity, she manages and mentors a team of eight programmatic strategists, guiding them through various levels of experience. Her focus includes leading the Travel and Luxury Retail portfolio within Programmatic, where she oversees a diverse range of media channels such as Audio, Podcasting, DOOH, OLV, CTV, Native, Display, and High Impact. Prior to her current role, she served as Programmatic Media Lead at PMG from 2020 to 2022.
Previous Experience in Marketing
Before joining PMG, Courtney Ou accumulated extensive experience in the marketing field. She worked at M&T Bank as a Senior Marketing Specialist and held the title of Assistant Vice President for six months in 2020. Her career also includes a significant tenure at Marcus Thomas LLC, where she served as Senior Manager of Programmatic Services from 2018 to 2020. Additionally, she worked at Media Unleashed™ in the same capacity for two years. Her earlier roles include positions at SapientRazorfish and Rosetta, where she held various positions related to media planning and paid search.
Education and Expertise
Courtney Ou earned a Bachelor of Business Administration (BBA) from The University of Akron, where she studied Marketing/Marketing Management and Supply Chain/Operations Management from 2010 to 2014. Her educational background has provided her with a solid foundation in business principles, which she applies in her current role in programmatic media. Her expertise encompasses leadership development and team culture building within the paid media industry.
Background in Media and Marketing
Courtney Ou has a diverse background in media and marketing, having worked in various roles since 2012. She began her career as a Digital Marketing Intern at TTI Floor Care North America and progressed through several positions, including Supply Chain Intern at Fresh Brewed Tees and Customer Initiatives Intern at The J.M. Smucker Company. Her experience spans across multiple companies and roles, including Junior Associate at Rosetta and Assistant Media Planner at SapientRazorfish, where she developed her skills in paid, owned, and earned media.
Brand Collaborations
Throughout her career, Courtney Ou has collaborated with a wide range of brands across various sectors. Notable brands she has worked with include Best Western, Omni Resorts, Apple Leisure Group, and Michael Kors. Her portfolio also includes partnerships with organizations such as Akron Children’s Hospital, Citizens Bank, and Marriott. These collaborations have allowed her to develop joint business plans and foster relationships within the programmatic media space.