Craig Calloway
About Craig Calloway
Craig Calloway serves as the Senior Lead of Client Strategy at PMG, where he specializes in addressing complex client challenges and uncovering new opportunities. With over ten years of experience in agency environments, he has held various roles in client strategy and digital marketing across multiple organizations.
Current Role at PMG
Craig Calloway serves as the Senior Lead for Client Strategy at PMG, a position he has held since 2023. In this role, he focuses on solving complex client problems and identifying new opportunities. His work is conducted in a hybrid environment based in Fort Worth, Texas.
Previous Experience at PMG Digital Agency
Before his current role, Craig worked at PMG Digital Agency as Associate Director of Client Strategy from 2021 to 2022 for nine months. He also held the position of Supervisor for Client Strategy from 2019 to 2021 for two years. His tenure at PMG Digital Agency contributed to his expertise in client strategy within the agency setting.
Experience at Palo Alto Networks
Craig was employed at Palo Alto Networks as a Campaign Manager from 2022 to 2023 for one year. In this capacity, he managed campaigns, further enhancing his skills in client strategy and campaign management.
Background at The Starr Conspiracy
Craig's career at The Starr Conspiracy spanned several roles, including Account Manager from 2014 to 2016, Account Supervisor from 2016 to 2018, and Director of Digital Strategy from 2018 to 2019. His experience there provided him with a strong foundation in account management and digital strategy.
Education and Expertise
Craig Calloway earned a Bachelor of Science degree in Strategic Communication and Business from Texas Christian University. He emphasizes continuous learning and development throughout his career, which has contributed to his over ten years of experience in agency settings, particularly with B2B enterprise accounts.