Daniella Di Prizio
About Daniella Di Prizio
Daniella Di Prizio is a Brand Media Supervisor at PMG Digital Agency, overseeing media strategies for Banana Republic and Kohler. She has extensive experience in media supervision and strategy across various companies, including Starcom MediaVest Group and MullenLowe U.S.
Current Role at PMG
Daniella Di Prizio serves as the Brand Media Supervisor for Banana Republic and Kohler at PMG Digital Agency. She has held this position since 2021, contributing to the development and execution of brand media strategies. Her role involves overseeing media planning and execution across various platforms to enhance brand visibility and engagement.
Previous Experience in Media Supervision
Daniella has extensive experience in media supervision, having worked at several prominent agencies. She was a Media Supervisor at Starcom MediaVest Group for Red Lobster from 2013 to 2014. Additionally, she served as an Integrated Media Supervisor at MullenLowe U.S. from 2016 to 2018, and as a Media Supervisor at Mediavest | Spark in 2014. Her roles have involved strategic planning and execution of media campaigns.
Background in Media Strategy
Daniella's background includes significant roles focused on media strategy. She worked as an Associate Media Director at Operam, Inc. from 2018 to 2020, managing direct buy partnerships. Prior to that, she was a Supervisor of Media Strategy & Operations at Centro from 2014 to 2016. Her experience spans both digital and traditional media channels.
Education and Skills
Daniella earned a Bachelor of Liberal Arts and Sciences from the University of Illinois at Urbana-Champaign. She possesses skills in various media tools and platforms, including Tardiis, ComScore, and AppNexus. Her expertise extends to driving upper funnel strategy, brand storytelling, experiential marketing, and influencer marketing. She is also a native Spanish speaker and has begun learning Italian.
Internship and Early Career
Daniella began her career with internships that provided foundational experience in communications and development. She interned at Erie Neighborhood House in 2010 and worked as a Development Coordinator at Rainbow House, Inc. for a short period. Additionally, she interned at Latino Education Alliance (LEA) from 2009 to 2010, gaining valuable insights into community engagement and organizational communication.