Dayle Wawrzeniak Magill
About Dayle Wawrzeniak Magill
Dayle Wawrzeniak Magill serves as the VP of Client Operations & Data Services at PMG Digital Agency, where she has worked since 2012. She has a background in advertising and public relations from The University of Texas at Austin and has held various roles in client services and account management, specializing in integrated cross-channel strategy and media planning.
Current Role at PMG Digital Agency
Dayle Wawrzeniak Magill serves as the Vice President of Client Operations and Data Services at PMG Digital Agency. She has held this position since 2012, contributing to the agency's growth and operational efficiency for over a decade. In her role, she specializes in integrated cross-channel strategy and media planning, focusing on areas such as paid search, display media, mobile, social media, analytics, and attribution. Her leadership emphasizes team development and the enhancement of workflows to improve operational effectiveness.
Previous Experience at iProspect
Prior to her current position, Dayle worked at iProspect as a Client Services Manager from 2009 to 2012. During her three years there, she was responsible for managing client relationships and ensuring the delivery of effective digital marketing solutions. Her experience at iProspect contributed to her expertise in client onboarding and project management.
Background in Advertising and Public Relations
Dayle Wawrzeniak Magill studied at The University of Texas at Austin, where she earned two Bachelor's Degrees in Advertising and Public Relations from 2001 to 2005. This educational background provided her with a solid foundation in communication strategies and marketing principles, which she applies in her professional roles.
Experience at Captura LLC
Dayle's career includes a role as Director of Account Service at Captura LLC from 2005 to 2008. In this position, she managed client accounts and developed strategies to meet their marketing needs. Her experience at Captura further enhanced her skills in client management and strategic planning.
Client Portfolio and Campaign Management
Dayle has managed a personal client list that includes notable brands such as J.Crew, Abercrombie & Fitch, Hilton, CHANEL, Nutrisystem, Amazon, MarkLogic, and YLighting. She has extensive experience in international campaign management and strategy, overseeing global marketing initiatives that require a nuanced understanding of diverse markets.