Erin B. Kelly
About Erin B. Kelly
Erin B. Kelly serves as a Client Strategy, Account Supervisor at PMG, where she develops market-specific points of view and oversees media workflow. With a background in account management and brand strategy, she has held various roles in the industry since 2006, including positions at Active International and Marketsmith, Inc.
Work at PMG
Erin B. Kelly serves as a Client Strategy, Account Supervisor at PMG since 2022. In this role, she develops detailed points of view (POVs) for assigned markets based on specific market requests. Erin oversees the workflow of media assistants to ensure the timely issuance of media authorizations and vendor contracts. She coordinates with various departments, including Client Development and Billing, to manage accounts and resolve invoice discrepancies. Additionally, Erin manages the Request for Proposal (RFP) process, which involves creating, coordinating, and distributing RFPs to vendors.
Previous Experience
Prior to her current position at PMG, Erin B. Kelly held several roles in the media and client management sectors. She worked as an Account Supervisor for Client Performance at Marketsmith, Inc. from 2020 to 2022. Before that, she served as an Account Director in Client Management at Active International from 2013 to 2019. Erin also gained experience as an Assistant Brand Strategist at Horizon Media from 2011 to 2013. Her early career included a position as a Poller and Office Assistant at the Quinnipiac University Polling Institute from 2006 to 2010.
Education and Expertise
Erin B. Kelly has a strong educational background. She studied Broadcast Journalism at Quinnipiac University, where she earned a Bachelor of Arts degree from 2006 to 2010. Additionally, she studied History at University College Cork for 11 months in 2009. Erin's academic foundation supports her expertise in client strategy and account management, particularly in analyzing media plans to enhance profitability and effectively reach target audiences.
Skills and Responsibilities
Erin B. Kelly possesses a range of skills relevant to her role in client strategy. She is experienced in generating and tracking Profit and Loss (P&L) statements to ensure budget compliance. Erin maintains knowledge of proprietary software applications, including POWS/Spectra and CMS. Her responsibilities also include executing rate negotiations and securing digital inventory for client requests. Furthermore, she monitors media agreements and resolves placement discrepancies through negotiation of make goods or credit adjustments.