Grace Mersmann
About Grace Mersmann
Grace Mersmann is a Social Media Coordinator with a background in marketing and organizational behavior. She holds a Bachelor's Degree from Washington University in St. Louis and has experience in various roles related to marketing and human resources.
Current Role at PMG
Grace Mersmann serves as a Social Media Coordinator at PMG, a position she has held since 2022. In this role, she focuses on developing and implementing social media strategies that enhance brand visibility and engagement. Her responsibilities include content creation, audience analysis, and performance tracking across various platforms. Grace's work contributes to PMG's overall marketing efforts and strengthens the connection between the brand and its consumers.
Education and Expertise
Grace Mersmann earned her Bachelor's Degree from Washington University in St. Louis, specifically from the Olin Business School. Her studies encompassed Marketing, Organization & Strategic Management, and Psychological & Brain Sciences, spanning from 2018 to 2022. This educational background equips her with a solid foundation in both marketing principles and consumer behavior, which she applies in her professional endeavors.
Previous Work Experience
Prior to her current role at PMG, Grace Mersmann gained diverse experience in various positions. She worked as a Marketing Coordinator at Kaleidoscope Management Group from 2021 to 2022, and as a Management & Sales Summer Intern at Sherwin-Williams in 2021. Additionally, she held internships at Maritz and participated in the Graduate Leadership Program at PMG in 2022. Her roles have provided her with insights into human resources, behavioral science, and digital marketing.
Career Interests
Grace Mersmann's career interests encompass a blend of digital marketing, brand management, and consumer behavior. She is particularly focused on full-funnel social media strategies and organizational behavior. Her professional passion lies in the applied study of relationship-building between brands and consumers, highlighting her commitment to understanding and enhancing consumer interactions.
Professional Approach
Grace describes herself as a marketer, scholar, and mentor, emphasizing her people-oriented approach in her work. She values the importance of building relationships and fostering connections between brands and their audiences. This perspective informs her strategies and initiatives in social media and marketing, aiming to create meaningful engagement.