Grace Weselak
About Grace Weselak
Grace Weselak is a Paid Social Supervisor at PMG Digital Agency, where she has worked since 2020. She has a background in communication and Spanish studies, and extensive experience in social media management and advertising.
Work at PMG Digital Agency
Grace Weselak has served as Paid Social Supervisor at PMG Digital Agency since 2020. In this role, she oversees the execution and management of paid social media campaigns. Her responsibilities include creating and managing over 35 ad campaigns monthly across platforms such as Facebook, Instagram, and Twitter. She also manages a monthly budget of $100,000 specifically through Facebook Ads Manager, focusing on optimizing ad performance. Her experience in this position has contributed to the agency's overall digital marketing strategy.
Previous Experience in Social Media Management
Prior to her current role, Grace Weselak held several positions in social media management. She worked as Paid Social Lead at iProspect from 2017 to 2019, where she developed strategies for paid social campaigns. She also served as Social Media Manager at Advantix Digital for one year, further enhancing her skills in campaign management. Additionally, she worked as an Advertising Specialist at Friendemic and as a Freelance Social Media Campaign Strategist at Truffle Social, gaining diverse experience in the field.
Education and Expertise
Grace Weselak studied at Texas Christian University, where she earned a Bachelor’s Degree with a double major in Communication Studies and Spanish and Hispanic Studies from 2012 to 2016. She also participated in an Abroad Program at Universidad Pablo de Olavide in 2015, focusing on Spanish Language and Literature for 11 months. This educational background has equipped her with strong communication skills and cultural insights, which are essential in her roles in social media and marketing.
Internship Experience
Grace Weselak has gained valuable experience through various internships. In 2015, she worked as a Publicity + Social Media Intern at Be Social Public Relations for two months. She also held a Marketing Intern position at Sanders Travel Centre in 2016 for four months. Additionally, she interned at Ilfusion Creative as a Social Media Strategy Intern in 2016. These roles provided her with foundational skills in marketing and social media strategy.
Campaign Management and Analytics
In her roles, Grace Weselak has developed expertise in campaign management and analytics. She has created and managed numerous ad campaigns, focusing on performance metrics and optimization. She is skilled in developing monthly reports to analyze campaign metrics, which are used for client strategy calls. Her analytical approach supports effective decision-making in social media advertising.