Kelsey Mc Williams
About Kelsey Mc Williams
Kelsey Mc Williams serves as the Senior Manager of SEM at PMG, bringing extensive experience in digital marketing and paid search strategies. Her career includes roles at notable companies such as Hero Digital, eBay Enterprise Marketing Solutions, and Camelot Strategic Marketing & Media.
Current Role at PMG
Kelsey Mc Williams serves as the Senior Manager of SEM at PMG, a position she has held since 2024. In this role, she is responsible for overseeing search engine marketing strategies and managing SEM campaigns. Her expertise contributes to the company's digital marketing efforts.
Previous Experience in Digital Marketing
Prior to her current role, Kelsey Mc Williams gained extensive experience in digital marketing. She worked at Camelot Strategic Marketing & Media as Paid Search Lead from 2021 to 2024. Before that, she held several positions at Hero Digital, including Senior Media Manager and Media Supervisor, from 2018 to 2021. Her career began with internships at eBay Enterprise Marketing Solutions, where she worked as a Paid Search Marketing Intern and Technical Client Services Intern.
Education and Academic Background
Kelsey Mc Williams earned a Bachelor of Science in Marketing from Elon University, where she studied from 2012 to 2016. She also attended Bishop Shanahan High School, completing her education there from 2008 to 2012. Additionally, she studied briefly at Accademia Europea di Firenze in 2014.
Career Progression at Hero Digital
Kelsey Mc Williams progressed through various roles at Hero Digital. She began as a Media Manager from 2018 to 2020, then advanced to Senior Media Manager from 2020 to 2021. In 2021, she took on the role of Media Supervisor for a brief period. Her time at Hero Digital spanned three years and included significant contributions to media management.
Experience at Pepperjam
Kelsey Mc Williams worked at Pepperjam in two capacities. She served as a Senior Associate from 2017 to 2018 and as an Associate in Paid Search from 2016 to 2017. Her roles involved managing paid search campaigns and contributing to the company's digital marketing strategies.