Laken Faccio
About Laken Faccio
Laken Faccio is a Strategy & Insights Senior Manager at PMG, where she focuses on transforming data into actionable brand strategies. She has a background in digital strategy and communication, having previously worked at The Richards Group and studied at the University of Wisconsin-Madison.
Work at PMG
Laken Faccio serves as the Strategy & Insights Senior Manager at PMG, a digital agency based in Dallas, Texas. In this role, she focuses on transforming data and cultural relevance into actionable brand positioning and creative executions. She supports the planning process that includes positioning, creative briefs, communications planning, and developing test and learn roadmaps. Faccio collaborates with notable clients such as Athleta, Pennzoil, Quaker State, and Kohler/Sterling, contributing to their strategic marketing efforts.
Previous Experience at The Richards Group
Before joining PMG, Laken Faccio worked at The Richards Group as a Senior Digital Strategist from 2015 to 2021. During her six years at the agency in Dallas, Texas, she developed and implemented digital strategies that enhanced client engagement and brand visibility. Her experience at The Richards Group provided her with a solid foundation in digital marketing and strategy.
Educational Background
Laken Faccio earned her Bachelor's Degree in Journalism and Strategic Communication from the University of Wisconsin-Madison, where she studied from 2012 to 2015. Additionally, she pursued further education at Macquarie University, completing a course on Adapt Your Leadership Style in 2021. She also studied Adapt Your Leadership Style at the University of Wisconsin-La Crosse from 2011 to 2012.
Early Career Experience
In her early career, Laken Faccio gained experience as a Digital Strategy Intern at Lindsay, Stone & Briggs in 2015, where she worked for four months in the Madison, Wisconsin Area. She also contributed to Curb Magazine at the University of Wisconsin-Madison for three months in 2014. These roles helped her build foundational skills in digital strategy and communication.
Professional Focus and Beliefs
Laken Faccio emphasizes the importance of brands in creating connections among people. She focuses on leveraging data and cultural insights to inform brand positioning and creative strategies. Her approach aims to ensure that marketing efforts resonate with audiences and drive meaningful engagement.