Lauren Laird
About Lauren Laird
Lauren Laird serves as the SEM Manager at PMG Digital Agency in the Dallas-Fort Worth Metroplex, a position she has held since 2020. She holds a Bachelor’s Degree in Marketing and a Master of Science in Marketing from the Texas McCombs School of Business.
Work at PMG
Lauren Laird has served as the SEM Manager at PMG Digital Agency since 2020. In this role, she is responsible for managing search engine marketing strategies and campaigns, contributing to the agency's digital marketing efforts. PMG is located in the Dallas-Fort Worth Metroplex, where Lauren has been instrumental in optimizing client visibility and performance in search engine results.
Education and Expertise
Lauren Laird holds a Bachelor of Business Administration (BBA) in Marketing from the Texas McCombs School of Business, where she studied from 2015 to 2019. She further advanced her education by obtaining a Master of Science (MS) in Marketing from the same institution, completing her studies in 2020. Additionally, she studied Corporate Social Responsibility at the University of Limerick for 11 months in 2017, broadening her understanding of ethical business practices.
Background
Prior to her current position, Lauren gained practical experience through various internships. In 2018, she worked as a Programs and Marketing Intern at I Live Here I Give Here for two months. She then served as a Marketing Communications Intern at Visit Austin for four months in 2019. Additionally, she held a Sales Intern position at Noonday Collection from 2018 to 2019, where she contributed to marketing initiatives and sales strategies.
Internship Experience
Lauren Laird's internship experience includes significant roles that enhanced her marketing skills. At I Live Here I Give Here, she focused on program development and marketing efforts for two months in 2018. Following that, she interned at Visit Austin, where she contributed to marketing communications for four months in 2019. Her role as a Sales Intern at Noonday Collection from 2018 to 2019 allowed her to engage with sales processes and marketing strategies, further solidifying her expertise in the field.