Matt Reedy
About Matt Reedy
Matt Reedy is an Analytics Senior Director at PMG, with a strong background in digital customer experience and data analysis. He has over 20 years of experience in various roles at JCPenney and Camelot Strategic Marketing & Media, demonstrating a consistent record of promotions and increased responsibilities.
Current Role at PMG
Matt Reedy serves as the Analytics Senior Director at PMG, a position he has held since 2024. He operates in a hybrid work environment based in Dallas, Texas. In this role, he focuses on leveraging analytics to enhance digital customer experiences and optimize site design.
Professional Background
Matt Reedy has a diverse professional background with significant experience in analytics and digital marketing. He began his career at JCPenney, where he held various roles including Technical Support/System Technician, Senior Analyst - Internet Merchandise Operations, and Marketing Analytics Manager. He later advanced to the position of Sr. Digital Manager - Analysis and Optimization at JCPenney before transitioning to Camelot Strategic Marketing & Media.
Experience at Camelot Strategic Marketing & Media
At Camelot Strategic Marketing & Media, Matt Reedy held the position of Vice President from 2011 to 2023, followed by Senior Vice President of Data Analysis & Instrumentation from 2023 to 2024. His work involved overseeing data analysis initiatives and enhancing marketing strategies through data-driven insights.
Education and Expertise
Matt Reedy earned a Bachelor of Science degree in Commerce from Washington and Lee University, where he studied from 1992 to 1996. His expertise includes problem solving, forecasting, business requirement publishing, data translation, and program evaluation. He specializes in digital customer experience and site design, alongside process and requirements development.
Career Progression and Recognition
Over the course of his career, Matt Reedy has demonstrated a consistent record of promotions and increased responsibilities. This trajectory reflects his recognition as a high potential by senior management, particularly over the past ten years, highlighting his contributions to the organizations he has been part of.