Murray Kastner
About Murray Kastner
Murray Kastner serves as the Director of Paid Social at PMG, bringing extensive experience in social media and ecommerce management. His career includes roles at various companies, showcasing his skills in digital marketing, client relationships, and data analysis.
Current Role as Director, Paid Social
Murray Kastner currently serves as the Director of Paid Social at PMG, a position he has held since 2023. In this role, he oversees the paid social media strategies and initiatives for the company, leveraging his extensive experience in digital marketing. His responsibilities include managing campaigns, optimizing performance, and ensuring alignment with overall marketing objectives.
Previous Experience at PMG
Prior to his current role, Murray Kastner worked at PMG in various capacities. He was the Senior Manager of Paid Social from 2022 to 2023, where he managed social media campaigns and led a team focused on performance media. Additionally, he served as the Paid Social Media Lead from 2020 to 2022, contributing to the development and execution of paid social strategies.
Background in Social Media Management
Murray Kastner has a solid background in social media management, having held positions at several organizations. He worked as the Social Media & Ecommerce Manager at Fraternity Collection from 2011 to 2016 and at Pelican Coast Clothing for 7 months in 2016. He also served as a Social Media Strategist at Hearts & Science, focusing on corporate sponsorships for AT&T from 2016 to 2018.
Education and Expertise
Murray Kastner earned a Bachelor’s Degree in Entrepreneurship and Marketing from Millsaps College. His educational background complements his professional experience, particularly in digital marketing and ecommerce. He possesses expertise in platforms such as Amazon FBA and Shopify, enhancing his capabilities in managing online sales and marketing.
Skills in Digital Marketing
Murray Kastner demonstrates a range of skills essential for digital marketing. He is proficient in SEO Auditing and Google AdWords, which are critical for optimizing online visibility and advertising. His experience with A/B Testing reflects his focus on data-driven decision-making to enhance marketing campaign effectiveness. Additionally, he is skilled in Microsoft Excel, which supports data analysis and reporting.