Nick Smith
About Nick Smith
Nick Smith is a Senior Manager of Paid Social at PMG, specializing in real estate marketing and digital strategies. He has a diverse background in marketing roles across various companies, combining creative and analytical skills to develop effective campaigns.
Work at PMG
Nick Smith serves as the Senior Manager of Paid Social at PMG since 2021. In this role, he focuses on developing and executing digital marketing strategies that enhance the company's presence in the paid social media landscape. His responsibilities include managing campaigns, analyzing performance metrics, and optimizing ad spend to achieve business objectives. Smith's expertise in real estate marketing and lead generation contributes to PMG's overall marketing efforts.
Previous Experience in Marketing
Before joining PMG, Nick Smith held various marketing roles. He worked as a Marketing Co-ordinator at Vida e Caffe for 11 months in 2014 in London. He then served as the National Social Media Lead at Pam Golding Properties from 2014 to 2020, where he developed social media strategies. Following this, he was a Marketing Specialist at ZOOKA HEALTH COMPANY from 2018 to 2021, focusing on national marketing initiatives. He also worked briefly as a Facebook Media Buyer at Fonk in 2020 and as a Digital Advertising Manager at Mille Collines from 2020 to 2021.
Education and Expertise
Nick Smith studied at the University of Cape Town, where he earned a Post Graduate in Marketing Management in 2012. He also attended Vega School, achieving a BA in Creative Brand Communications from 2009 to 2011. His educational background in marketing and design equips him with the skills necessary for effective digital marketing and brand communication strategies. Smith possesses strong expertise in real estate marketing and lead generation, focusing on digital strategies to drive customer engagement.
Creative Skills and Tools
Nick Smith combines creative and analytical skills to develop effective digital marketing campaigns. He has a background in creative brand communications, which enhances his ability to integrate design with marketing strategies. Smith utilizes tools such as the Adobe Suite to support his work in art direction and design. Additionally, he employs CRM systems to enhance customer engagement and retention in his digital marketing efforts.