Scott Marsden
About Scott Marsden
Scott Marsden serves as the VP of Client Strategy at PMG, bringing over 20 years of experience in media management and digital strategy development. He has held various leadership roles in notable companies, focusing on helping brands connect with their audiences in the digital landscape.
Work at PMG
Scott Marsden serves as the Vice President of Client Strategy at PMG, a position he has held since 2023. In this role, he focuses on developing and implementing strategies that help brands connect with their audiences in the digital landscape. His experience in leading media teams and driving business results supports PMG's mission to deliver innovative solutions for clients.
Previous Experience in Media and Marketing
Before joining PMG, Scott Marsden held several significant positions in the media and marketing industry. He worked at Initiative as Senior Vice President, Director of Digital from 2012 to 2013. He then transitioned to DigitasLBi_US, where he served as Senior Vice President, Head of NY Media from 2013 to 2016. His tenure at Spotify as Head of Global Media, Performance & CRM from 2016 to 2019 further solidified his expertise in digital strategies.
Education and Expertise
Scott Marsden studied at Deakin University, where he earned a Bachelor of Commerce with a focus on Economics and Marketing from 1996 to 2000. His educational background complements his extensive experience in digital media planning, mobile advertising, and integrated marketing. His core competencies include advertising and strategic partnerships, which are essential in his current role.
Leadership at Quigley
At Quigley, Scott Marsden oversaw the strategic direction and growth of the media and analytics division. He held the position of Executive Vice President, Media & Analytics from 2020 to 2023 and later became President, Media & Analytics in 2023. His leadership involved providing innovative and data-driven solutions for clients across various industries, emphasizing his commitment to leveraging data and technology.
Mission and Professional Focus
Scott Marsden is dedicated to helping brands connect with their audiences and achieve their goals in a rapidly changing digital environment. His passion for leveraging data and technology drives his approach to creating engaging and personalized consumer experiences. This mission reflects his commitment to staying ahead in the dynamic field of digital marketing.