Shahista Kassam
About Shahista Kassam
Shahista Kassam is an SEM Senior Associate at PMG, where she has worked since 2018. She has a background in digital marketing, having held various roles in organizations such as NIC Bank Limited, UBC Sauder School of Business, and Idea Grove.
Current Role at PMG
Shahista Kassam serves as a SEM Senior Associate at PMG, a position she has held since 2018. In this role, she focuses on search engine marketing strategies and campaign management. Her responsibilities include optimizing client campaigns to enhance visibility and drive traffic. Shahista's experience in digital marketing allows her to effectively analyze performance metrics and implement data-driven strategies.
Previous Experience in Digital Marketing
Shahista has a diverse background in digital marketing, having held various roles across multiple organizations. She worked as a Digital Marketing Intern at Idea Grove in 2016 and later at The Marketing Zen Group, where she also served as a Social Media Coordinator. Her role at UBC Sauder School of Business as a Digital Marketing and Analytics Assistant further solidified her expertise in digital strategies and analytics.
Educational Background
Shahista Kassam earned a Bachelor of Commerce (BCom) degree in Marketing from The University of British Columbia, where she studied from 2012 to 2017. Prior to this, she completed the Middle Years Programme and the Diploma of the International Baccalaureate at the International School of Tanganyika. Her educational background provided a strong foundation in marketing principles and practices.
Creative Initiatives and Projects
In addition to her professional roles, Shahista founded an Instagram initiative called @letgo_to_inspire, which focuses on sharing art and inspirational content. This project reflects her interests in social media, art, and yoga. She has also developed social media strategy reports that received approval for quarterly implementation, showcasing her ability to create impactful marketing strategies.
Client Campaign Management
Throughout her career, Shahista has managed campaigns for notable clients, including DFW International Airport, Pivot International, and Collin Street Bakery. Her work involved creating and managing digital marketing campaigns that aimed to enhance brand visibility and engagement. She gained experience in using various digital marketing tools, such as HubSpot, Google Analytics, and Hootsuite, to optimize campaign performance.