Sydney James
About Sydney James
Sydney James serves as the SEM Manager at PMG Digital Agency, where he leverages his expertise in digital marketing and consumer analytics to drive strategic decision-making and enhance account management efficiency. With a background in marketing and finance, he has gained experience through various internships and roles, contributing to his adaptability in the evolving digital landscape.
Current Role at PMG Digital Agency
Sydney James serves as the SEM Manager at PMG Digital Agency, a position held since 2020. In this role, she demonstrates adaptability to new and evolving technologies within the digital marketing landscape. Her responsibilities include managing paid search account strategies and enhancing departmental dashboards to improve efficiency in account management. Sydney's contributions have been significant in expanding the agency's digital marketing capabilities.
Education and Expertise
Sydney James holds a Master of Science in Business Analytics from Southern Methodist University, where she studied Consumer Analytics from 2019 to 2020. She also earned a Bachelor of Business Administration in Marketing from Baylor University, completing her studies from 2014 to 2018. Her academic background equips her with strong analytical skills, enabling her to identify consumer trends and insights that support strategic decision-making.
Professional Background
Sydney's professional experience includes various roles that have contributed to her expertise in marketing and analytics. She worked as a Marketing Intern at DART (Dallas Area Rapid Transit) in 2017 for three months, where she conducted market research initiatives. Additionally, she served as a Finance Intern at thyssenkrupp Elevator for six months in 2016. Her experience also includes a position as a Corporate and Foundation Relations Student Worker at Baylor University from 2017 to 2018, and as a Customer Care Representative at Fossil Group, Inc. from 2018 to 2019.
Skills and Competencies
Sydney James possesses a strong ability to identify consumer trends and insights, which aids in strategic decision-making. She excels in both individual and team environments, showcasing versatility in various work settings. Her adaptability to new technologies in digital marketing further enhances her skill set, making her a valuable asset in her current role and previous positions.