Zach Thomas
About Zach Thomas
Zach Thomas is an Analytics Lead specializing in Data Visualization at PMG Digital Agency, where he has worked since 2021. He has a background in project management and brand strategy, with experience in various marketing and analytics roles across multiple companies.
Current Role at PMG Digital Agency
Zach Thomas currently serves as the Analytics Lead - Data Visualization (IC5) at PMG Digital Agency, a position he has held since 2021. In this role, he specializes in quantitative data modeling and data analysis review. His responsibilities include overseeing data visualization projects and ensuring that analytics strategies align with the company's objectives. He has a strong focus on fostering collaborative work environments, which enhances team productivity and project outcomes.
Previous Experience at PMG Digital Agency
Prior to his current role, Zach worked as a Senior Data Analyst in Visualization at PMG Digital Agency from 2019 to 2021. In this capacity, he contributed to various data-driven projects, utilizing his expertise in data analysis and visualization techniques. His work involved translating complex data sets into actionable insights, which supported decision-making processes within the organization.
Education and Expertise
Zach holds a bachelor's degree in Music with an emphasis in Business from The University of Nebraska at Kearney, where he studied from 2011 to 2015. His educational background provides him with a unique perspective on business and creativity. Zach's expertise includes project management, brand strategy, and data analysis, which he has developed through various roles in marketing and analytics.
Professional Background
Zach has a diverse professional background, having worked in various roles across multiple organizations. He began his career as a Sales Consultant at Video Kingdom from 2012 to 2013. He then served as a Program Coordinator at SCORR Marketing from 2016 to 2017, where he gained experience in project management and brand strategy. His subsequent roles included Community Manager at Bad Rhino Games, Reporting Manager at B2 Interactive, and a Percussion Marketing Intern at Yamaha Corporation of America.
Achievements in Data Analysis and Marketing
Throughout his career, Zach has developed and implemented unique social media and Google AdWords campaigns aimed at enhancing customer sentiment and interactions. His work at SCORR Marketing involved conducting client consultations, market analysis, and financial modeling, showcasing his ability to integrate data analysis with marketing strategies. Zach's focus on long-term company goals has been a consistent theme in his professional endeavors.