Cherie Lin
About Cherie Lin
Cherie Lin is an Associate Performance Marketing Manager at Pocket Gems, where she has worked since 2021. She holds a Bachelor of Arts in Communication and Media Studies from the University of California, Berkeley, and has been involved with the university's Women in Gaming and Cal Esports organizations since 2018.
Work at Pocket Gems
Cherie Lin serves as the Associate Performance Marketing Manager at Pocket Gems, a mobile gaming company based in the San Francisco Bay Area. She has held this position since 2021, contributing to the company's marketing strategies and performance initiatives. Her role involves analyzing marketing data, optimizing campaigns, and enhancing user acquisition efforts to drive growth in the competitive gaming market.
Education and Expertise
Cherie Lin studied at the University of California, Berkeley, where she earned a Bachelor of Arts in Communication and Media Studies from 2015 to 2019. This educational background provides her with a strong foundation in media analysis, communication strategies, and audience engagement, which are essential in her current marketing role.
Background
Cherie Lin has been active in the gaming community since her time at UC Berkeley. She has taken on leadership roles, including serving as the co-lead for the Women in Gaming initiative and as a member of the Cal Esports Executive Board since 2018. These positions reflect her commitment to promoting diversity and inclusion within the gaming industry.
Professional Experience
In addition to her role at Pocket Gems, Cherie Lin has been involved in various initiatives at UC Berkeley related to gaming and esports. Her experience on the Cal Esports Executive Board has allowed her to engage with the gaming community and contribute to the development of esports programs at the university.