Jennifer Ma
About Jennifer Ma
Jennifer Ma is the Head of Performance Marketing at Pocket Gems, where she has worked since 2022. She has extensive experience in digital media and marketing, having held various roles at Modco Media and other companies in the Greater New York City Area.
Current Role at Pocket Gems
Jennifer Ma serves as the Head of Performance Marketing at Pocket Gems, a position she has held since 2022. In this role, she is responsible for overseeing the performance marketing strategies and initiatives within the organization. Her leadership aims to enhance the company's marketing effectiveness in the competitive gaming industry. Prior to this position, she worked as a Performance Marketing Manager at Pocket Gems from 2021 to 2022.
Previous Experience in Marketing
Jennifer Ma has extensive experience in the marketing field, having worked in various roles at Modco Media. She began as an Assistant Media Planner in 2013, progressing to Digital Media Planner, Senior Digital Media Planner, and ultimately Associate Media Director by 2019. Her tenure at Modco Media spanned six years, during which she developed a strong foundation in media planning and strategy. Additionally, she worked at ForwardPMX as Director of Paid Media for nine months in 2020.
Education and Academic Background
Jennifer Ma studied at New York University - Leonard N. Stern School of Business, where she earned a Bachelor of Science (B.S.) in Marketing from 2009 to 2013. Prior to her university education, she attended Plano West Senior High School from 2007 to 2009. Her academic background has equipped her with the knowledge and skills necessary for her career in marketing.
Internship Experience
Jennifer Ma gained early experience in the industry through various internships. She worked as a Broadcast Research Intern at CBS Corporation from 2012 to 2013, where she contributed to research efforts in broadcasting. Additionally, she completed a Panel Management Internship at Symphony Advanced Media in 2011. These internships provided her with valuable insights into media and marketing.